About Me
Welcome! I am a seasoned digital strategist with a passion for leveraging technology and data to create impactful marketing campaigns. With over a decade of experience in diverse industries, including automotive, technology, and consumer goods, I specialize in strategic planning, brand development, and marketing automation.
Professional Background
Navistar, Senior Marketing Manager, E-commerce Parts Marketing
At Navistar, I managed the e-commerce parts marketing for International Truck and IC Bus, achieving a 60% increase in revenue and a 25% boost in customer enrollment through strategic initiatives.
EverSewn, Brand Manager
As Brand Manager for EverSewn, a Bernina startup, I developed a cohesive branding strategy and launched a successful Brand Ambassador program, leading to sold-out inventory and viral online content.
Lely International, ECRM Campaign Consultant
I optimized eCRM campaigns for Lely International, improving lead scoring and customer engagement, and supporting the adoption of innovative agricultural technologies.
Government Brands, Salesforce and Pardot Administrator
At Government Brands, I implemented scalable systems and evergreen email series, enhancing lead generation and customer communication across multiple brands.
Educational Background
I hold a Bachelor's Degree in Digital Marketing from Bellevue University, a Master's in Business Administration, and a Graduate Certificate in Leadership. This robust educational foundation has equipped me with the analytical skills, strategic insight, and leadership capabilities necessary to create successful marketing campaigns.
Personal Philosophy
I believe that successful marketing is rooted in understanding and connecting with the customer. My approach combines data-driven insights with creative strategies to deliver impactful marketing solutions. I am passionate about innovation, continuous learning, and fostering collaborative environments where teams can thrive and achieve their best work.
Personal Note
My interest in organizing people in computer systems extends beyond work projects—I enjoy researching genealogy, finding new connections, and documenting the lives of friends and family. Since 2013, I have embraced remote work and find great satisfaction in working independently while contributing effectively to team goals.
Why Me?
My diverse experience, strategic mindset, and hands-on approach make me uniquely suited for senior or executive roles in marketing. I am adept at navigating complex challenges and driving results in dynamic environments. Whether leading a startup to market prominence or optimizing processes in established organizations, I bring a blend of vision, execution, and leadership that delivers sustained success.